Unibet Poker Revenue Down 41 Percent This YearWithdrawal from French Market Takes Toll On Unibet Poker |
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Gross poker revenue Unibet fell 41 percent to £6.97 million in the first half of 2011 from £11.8 million in the first half of 2010 primarily as a result of Unibet’s withdrawal from the now regulated French market.
In the second quarter of 2011 (April to June) gross poker revenue was £2.99 million down 36 percent from £4.7 million a year earlier.
In the second quarter of 2011 poker represented 9 percent of gross winning revenue compared to 12 percent in the second quarter of 2010.
Poker fell 44 percent in the first quarter of 2011.
The company said in its interim statement, “During the second quarter of 2011 the rationalisations of bonus spends and focus towards the casual player continued. The now famous ‘Black Friday’ prompted additional promotional activity and a temporary increase in marketing spend within the whole poker network aimed at capturing additional market share.
“However Poker has remained a difficult market with little sign yet of any significant impact from the closure of some US-facing competitors.”
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