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Bet24 Poker To Leave Ongame in Rebranding Move

Bet24 Poker To Move From Ongame Network To Microgaming in Planned Unibet Rebrand

by Brendan Murray  |  Published: Apr 13, 2012

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Bet24, the online gaming operator sold to Unibet earlier this week for €13.5 million has said that it will be rebranded as part of the move.

This means Bet24 Poker, which had been building up a strong team of online poker pros in recent months, will be subsumed into Unibet Poker, moving from the Ongame network to Microgaming.

Bet24 said in a statement yesterday, “The transaction is subject to regulatory approval and is expected to be completed by the end of the 
second quarter of 2012.

“Unibet has confirmed that it intends to integrate the Bet24 business into its 
existing operations by re-branding Bet24’s products and services and migrating Bet24’s customers to 
its own platform.”

The move will come as a blow to U.S. gaming operator Shufflemaster which agreed to buy the Ongame network last month for €29.5 million ahead of expected online poker regulation in the U.S. over the coming years.

 
 
Tags: Bet24,   Unibet,   Ongame Network,   Microgaming,   Poker Business,   Unibet Poker,   Bet24 Poker,   Shufflemaster
 
 
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