Atari To Dabble With Real-Money Online Gambling

Atari announced this week that it will make a play with real-money online gambling thanks to a partnership with Isle of Man-based gambling firm Pariplay.

According to a press release, the two firms have formed “a strategic partnership to launch Atari’s video game brands across real money gambling formats, including iLottery, social, online and mobile…Pariplay will distribute Atari branded games throughout [its] network.”

Atari is the creator of classic games such as Centipede and Pong.

The synergy between the two firms will take place during the fourth quarter of this year.

“Atari was a pioneer in the interactive entertainment space, having built tremendous brand equity through their rich suite of beloved brands,” Gili Lisani, CEO of Pariplay, said in a statement. “We are proud to steward their entry into the evolving iGaming category where players can engage with their properties in exciting new ways.”

Fred Chesnais, CEO of Atari, said: “Pariplay’s expertise in the real money gambling category coupled with their solid back-end architecture makes them an ideal partner. This initiative, coupled with our recent FlowPlay social casino announcement, supports our broader vision to expand Atari’s legacy properties outside of the gaming field.”

According to the Associated Press, Atari is interested in sort of rebuilding itself after its U.S. operations filed for Chapter 11 bankruptcy protection in 2013.

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