WSOP, 888 To Share Liquidity For NJ Online PokerSmall-Stakes Cash Games, Tournaments To Get Boost |
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Two of New Jersey’s poker sites—WSOP.com and 888poker.com—announced that they will also be working together on the front-end by combining player pools to some extent.
The two firms have an existing partnership in the Garden State’s web gaming industry.
According to a press release, micro and low-limit cash games and select tournaments will be part of the shared liquidity. Each site will continue to maintain its individual reward and VIP programs, and players will earn points towards these programs only when they play on the specific site.
The sites have limited the liquidity sharing in order to “effectively monitor and ultimately determine what the right mix will be for the customer base,” the press release added.
“This is an excellent step forward for us and should help in building a larger audience and player base for online poker in New Jersey,” David Licht, CEO of the All American Poker Network, the joint venture between 888 holdings and Avenue Capital, said in a statement.
“Shared liquidity will help create a better player experience, we hope will attract a diversity of players and begin to bring poker to a broader audience once again.”
New Jersey has indicated that it wants to partner with another state in the country to bolster liquidity, but it has yet to do so. Nevada and Delaware are the other two states with online poker industries. California and Washington state are looking at online poker bills this year.
Just two brick-and-mortar casino operators—Caesars and Borgata (owned by MGM and Boyd Gaming)—are generating online poker revenue in New Jersey. There are four distinct poker sites between the two operators and their respective technology partners.
Two web poker sites in the state closed last year.
Internet gaming revenue in New Jersey for the month of November was $8.7 million, according to figures released by state gaming regulators. Of that total, $1,877,603 came from online poker.
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