Half Of Social Casino Gamers Spend Money: ReportMarket Worth Around $2.9 Billion Right Now |
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While it technically isn’t considered real-money gambling, social casino gaming in the United States is a big market, and a new study says that roughly 50 percent of users spend money on the activity, rather than continuing to play for free.
According to consumer research firm Newzoo, 46 percent of players on 17 social casino platforms spent money in the past six months. Most of those users are male and in the 21-to-35 age bracket. Forty-one percent of people who spend are female.
Last fall, research indicated that Caesars had roughly 21 percent of the social casino gaming market, followed by IGT’s DoubleDown Casino (11 percent) and Zynga (nine percent).
According to SuperDataResearch, the social casino gaming market, which relies heavily on mobile for growth, is worth around $2.9 billion currently. It is still growing.
Of that figure, social poker has been most recently estimated at $179 million, according to VentureBeat. Zynga is still the largest player in that space, but the WSOP social poker app will likely take over the top spot this year. Zynga’s player base declined 44 percent last year.
Earlier this year, financial services firm Morgan Stanley slashed its estimates for the size of the real-money online casino gambling market in the U.S. By 2020, the market for those games will reach $2.7 billion, according to that group’s research.
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