DFS Business: FanDuel Acquires AlphaDraftMove Puts FanDuel In Fantasy eSports Market |
|
On the heels of DraftKings announcing that it will begin taking action on eSports, rival daily fantasy sports site FanDuel announced Friday that it is acquiring AlphaDraft, which FanDuel says is a “leading fantasy eSports platform.”
This deal marks the first time FanDuel will have a product for the eSports community. A price for California-based AlphaDraft was not disclosed.
“With over 200 million people globally watching eSports, AlphaDraft gives those fans a way to engage with this burgeoning entertainment product that creates an enormous opportunity for us,” said Nigel Eccles, CEO and Co-founder, FanDuel.
“This is sports for a new demographic, with very little crossover with what are considered traditional sports fans, and this acquisition gives us the ability to leverage the expertise of AlphaDraft’s team, while helping their efforts in customer acquisition and building awareness of this new industry."
“It’s a win-win,” Eccles added.
FanDuel, which is headquartered in New York City, also recently acquired numberFire, a sports analytics platform, and Kotikan, a leading mobile app developer.
“It is clear that FanDuel is committed to the fan community,” said Todd Peterson, CEO of AlphaDraft. “This pairing creates an incredible opportunity to drive the fantasy industry forward and create compelling products that will enhance all fan engagement.”
According to FanDuel, eSports was a $612 million market last year and 13 percent of all live stream viewers are watching eSports. “By 2017, the number of eSports fans is projected to come close to that of American football,” FanDuel said.
Copyright © 2001-2024
CardPlayer.com. All rights reserved.
