DraftKings Says It Has Surpassed FanDuel: ReportCompany Wants FanDuel To Remove 'Leader' Status |
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Boston-based DraftKings said that it will take in at least 25 percent more entry fee revenue than rival daily fantasy sports site FanDuel in the business quarter that ends this month, according to a report from The Boston Globe.
FanDuel had $370.7 million in entry fees from the fourth quarter of 2014, which was more than the entire year for DraftKings, the report said.
DraftKings hasn’t provided any proof of overtaking FanDuel, but it reportedly has asked the New York City-based company to stop saying its the top DFS operator in America.
“We’re going through a formal process of making them take ‘leader in fantasy sports’ out of all their marketing messages,” DraftKings cofounder Paul Liberman said on Friday at a conference at Babson College. “We’re very, very competitive with them.”
Both companies are privately owned.
Over the past week, DraftKings has outspent FanDuel in TV advertising, $15.9 million to $14.6 million. The NFL season is the busiest time of the year for a DFS industry that it expected to grow to $2.5 billion by 2020. Both companies are have billion-dollar valuations.
Just last week, FanDuel announced that it acquired AlphaDraft, a DFS site that takes action on the growing eSports industry. That move was announced just days after DraftKings announced that it partnered with six leading eSports organizations and will begin eSports contests.
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