bwin Poker Up 22 Percent in First Nine Months

European betting giant bwin yesterday reported its online poker turnover had increase by 22 percent in the first nine months of 2009 to €81.1 million compared to the same period of 2008 when the figure was €66.5 million.

The third quarter of 2009, to end September, produced online poker turnover of €23.1 million, up 1.2 percent from €22.85 million in the same period of 2008 but increased expenses associated with the launch of the new P5 poker platform meant net poker revenue fell 10.7 percent to €17.7 million between July and September 2009 from €19.8 million the previous year.

The number of active poker customers jumped an impressive 102 percent to 419,465 from 206,791 a year earlier.

The company said in its interim report, “The main events on the poker sector during the seasonally weak Q2 and Q3 2009 were the active migration of the various poker labels to bwin Poker and the launch of the new P5 poker platform in mid June. This [increase gross gaming revenues] trend was sustained by the satisfactory growth of the poker business in Italy, by successful cross-selling, and by high awareness of the bwin brand. With a promising pipeline of possible new B2B poker clients, bwin is confident that the new P5 poker platform will enable it to tap into new turnover potential in both the B2B and B2C markets.”

P5 was launched in June 2009 and the company took over Italy’s Gioco Digitale in September 2009 which made it Italy’s biggest online poker and gaming provider.

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