888.com Confirms Poker Slump in 2009Poker Revenues at 888 Down 28 Percent in 2009 As Market Remains “Challenging” |
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888.com yesterday published its annual report for full-year 2009 confirming last month’s interim figures indicating a major slump in its poker revenue.
Poker revenue fell 28 percent to $51.6 million from $71.6 million in 2008.
During the year than 206,000 new Casino and Poker first time depositors were added from more than 1.1 million (2008: 0.93 million) new real money registrations with an average cost per acquisition in 2009 of $177 (2008: $232).
Gigi Levy, chief executive officer of 888 described the poker market as “challenging” going on to say, “As regards our poker business, we will continue to focus on product innovation and customer needs, and will be launching a major upgrade to our gaming environment and player experience later this year. We will also be introducing features designed to enhance the online poker-playing experience beyond what is available today, aiming to attract a bigger audience to our offering.
The company, which operates the Pacific Poker standalone brand and sponsors poker players Shane Warne and Leo Margets has been active in the business-to-business poker market inking deals with Harrah’s, Lex Entertainment, and Loper Gate in recent month.
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