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William Hill Poker Falls 11 Percent in First Quarter

William Hill Online Performs Well But Poker Limps Lower in First Quarter

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William hill poker revenue drops in first quarter 2010British bookmaker William Hill published its first quarter interim statement yesterday with poker revenue showing a disappointing fall of 11 percent in the first quarter of 2010.

The statement said poker, “…remained adversely affected by market conditions, principally the impact of higher liquidity available at two gaming sites that accept US customers.”

Last year the company set up a joint venture with software developer Playtech, which owns the iPoker network, to strengthen its online presence.

While Hill’s did not break down its poker business unit metrics further it showed improvement across other online business units with sportsbook net revenue up 79 percent and bingo up 53 percent to boost online operating profit 51 percent to £23.3 million.