Betsson Buys Malta-Based Online Poker SiteNegative Growth at Betsson Poker Promts Purchase of Betfriends |
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Scandinavian bookmaker Betsson has acquired Malta-based online poker site Betfriends. The deal was prompted by the recent declining fortunes of Betsson Poker which is on the iPoker network.
Betfriends has approximately 4,000 active customers across poker, sportsbook, and casino.
In a statement the company said, “This transaction is a step in order to change Betsson’s trend in poker, as the poker business has shown a negative trend for some time.
“Through the acquisition Betsson gains poker competence which will strengthen our existing poker team and additional active players.”
The terms of the deal have not been made public but will see an initial payment to Betfriends followed by an additional payment based on performance.
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