New Version Of PartyPoker Coming SoonCompany Says Focus Has Shifted To Direct Acquisition Of Players And Will Launch A New PartyPoker In First Half Of 2013 |
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bwin.party today issued a pre-close trading update where it outlined its plans for PartyPoker over the coming months.
The company said it was adjusting its acquisition model, following the end of a major affiliate deal recently, and planning a new version of PartyPoker following the migration of bwin players to the site at the end of last year.
“In poker, while a greater focus on player acquisition via direct channels rather than through affiliates may reduce new poker sign-ups and active player days going forward, it is not expected to materially affect revenue and will continue to improve the poker ecology within our network,” it said.
“We remain on course to launch an all new version of PartyPoker during the first half of 2013,” it added. The company went on to note the positive developments of its recent receipt of a poker license in the German state of Schleswig-Holstein and the new bill to regulate online poker in New Jersey where it said it was well-placed to take advantage of those opportunities. It also said it was on-track to achieve €65 million of synergies in 2013.
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