World's Top Poker Site Launches Sports Betting In New Jersey

Sports betting is the hottest game right now for the U.S. casino industry (thanks to a U.S. Supreme Court ruling), and the world’s largest online poker platform is joining the fray.

PokerStars’ parent company announced early Friday that it has launched its BetStars online sports betting mobile platform in the Garden State. BetStars, like the online gaming giant’s other casino-style offerings, comes through its partnership with the brick-and-mortar property Resorts Casino Hotel, one of nine casinos in the seaside gambling town.

In a statement, The Stars Group said that it “look]s] forward to expanding and enhancing our New Jersey BetStars offering, including through leveraging the Sky Betting & Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to our customers in this new and developing market.”

The BetStars launch comes the same week as a New Jersey report detailing the exploding sports betting market. Through August, New Jersey sports books won $16.5 million from bettors. August alone saw nearly $100 million in handle, more than double July’s handle.

Thanks to the opportunities, the market is already starting to get crowded. BetStars marks eight distinct internet-based sports betting portals for New Jersey gamblers. Here’s a look at the sports betting competition in the state based on revenue through August.

Meadowlands: $4.4 million
Monmouth Park: $4 million
Resorts Digital (DraftKings): $2.9 million
Borgata: $2.4 million
Ocean Resort: $1.7 million
Harrah’s: $298,000
Bally’s AC: $285,000
Golden Nugget: $215,000
Resorts Casino Hotel: $98,000

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