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Full Tilt Poker Changes Marketing Tack

by Brendan Murray | Published: Mar 29, '13

… slide the company has changed marketing tack and now attempts … the site was committed to marketing itself towards recreational players to … amnesty in April. Head of marketing, Sarne Lightman, said, “We … will tell if the new strategy helps Full Tilt regain its …

World Poker Tour Loses $9.6 million in 2007

by Brendan Murray | Published: Mar 07, '08

… new initiatives is our online marketing strategy that will focus on improving … content, and executing a compelling marketing plan to drive players to …

Harrah's WSOP, AOL Join Forces for Poker Players

Published: Oct 16, '05

… president of sports and entertainment marketing for Harrah's Entertainment. "AOL … important foundation for our growth strategy over the next 24 months …