888poker Revenue Up 16 PercentReversal In Revenue Decline Attributed to “Intensive Development” |
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888poker yesterday said its poker revenue had reversed a long decline jumping 16 percent in the final quarter of 2010.
Ahead of next weeks publication of fourth quarter 2010 key performance indictors, Maytal Ginzburg, VP Poker at 888 Holdings said, “Over the past few years 888poker, previously known as pacific poker, had a bad name in the industry due to the old inferior product and poor customer experience. Until September this year we have invested a lot less in mass market acquisition of customers and a lot more time and resources on understanding how to build a poker offering that met our customers ever changing needs.
“Our focus this year was on capturing a larger proportion of our customers ’share of time". We built a strong community platform that is state of the art on the industry and today we have a dedicated team that focuses on engaging more with customers through the community and forums.”
The turnaround has been in evidence, the company said, since July 2010 when it made some “critical changes” to its conversion strategy resulting in a 40 percent increase in conversions.
The company is currently in talks with Ladbrokes about a possible merger.
More in depth analysis of 888poker’s key performance indicators will be available on Monday.
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