Milwaukees Best Light Sponsors WSOP Bubble PlayoffSecond Chance for Nine WSOP Poker Players Finishing Out of the Money |
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Milwaukee's Best Light announced Monday it will host the World Series of Poker's first "Bubble" playoff - a single-table poker event for the final nine players eliminated "out of the money" in this year's main event.
On Saturday, Aug. 5, at 1:30 p.m., nine players will be given a second chance at a payday, this time in the form of a seat at the 2007 WSOP main event, valued at $10,000, and a year's supply of Milwaukee's Best Light beer.
"We recognize that not everyone can finish 'in the money' at the main event, " said Chad Dern, senior brand manager, Milwaukee's Best Light. "Players who fall just short are still champions, and we'd like to give them another shot by letting them play in the Milwaukee's Best Light 'Bubble' Playoff for a seat at next year's event."
Milwaukee's Best Light, which recently became the presenting sponsor of the World Series of Poker, expects the Bubble Playoff to become a yearly event.
"Milwaukee's Best Light is not only a great brand partner, but they also have a tremendous understanding of today's poker player," said Ty Stewart, Director of Sponsorship and Licensing at the World Series of Poker. "Through the 'Bubble' Playoff, Milwaukee's Best Light is having a positive impact on both the players and the tournament."
The "Bubble" players will be determined Friday evening, when the field is expected to pare down to the final 10 percent.
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