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Full Tilt Poker Makes U.K. Advertising Choice

Clemmow Hornby Inge Joins Tilt Team

by Michael Friedman  |  Published: Aug 15, 2006  |  

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Full Tilt Poker is well known for its impressive advertising campaigns in the United States. Starting with the "Poker in Athens" campaign and up to the most recent "House" commercials, Full Tilt has proven itself to be a marketing juggernaut and always one step ahead of the competition.

As the global online poker market continues to expand, Full Tilt has made a move toward inserting itself into the European marketplace by launching a major marketing campaign in the UK. With Clemmow Hornby Inge at the helm, Full Tilt is looking to follow its successful U.S. initiatives and make an impact in a heavily saturated European online poker market.

According to the DM Bulletin, Full Tilt has turned over the £3m account to CHI, whose client roster includes Toyota, Heineken, and British Gas. CHI has received numerous awards in the advertising field including Marketing Agency's 2004 Agency of the Year and the British Television Advertising Award for the 2004 Agency of the Year.

 
 
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