World Series of Poker Asia-Pacific To Award Five Gold BraceletsWSOP APAC Will Premiere At Crown Melbourne in April 2013 |
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The World Series of Poker and Australia’s Crown Melbourne announced a multi-year agreement to bring the WSOP to Melbourne for the first time in April 4th – 15th, 2013. The series is set to award five WSOP gold bracelet events.
“Our goal is to establish the worldwide grand slam of poker and use our platform to elevate the game through a series of major championships,” said WSOP Executive Director Ty Stewart. “With WSOP Las Vegas growing annually and WSOP Europe poised for long-term success after five years, the time is right to turn our attention to the dynamic poker scene in Asia and Australia. Given Crown’s success with the Aussie Millions Poker Championship, we couldn’t ask for a better partner than Crown to establish the Asia-Pacific’s definitive poker festival.”
Crown Melbourne attracts approximately 18 million visitors each year, with the largest poker room outside North America and is the home of the popular and prestigious Aussie Millions Poker Championship.
“This exciting partnership brings together two industry leaders, and two strong brands, to create a premier poker event in this region,” said Crown Melbourne’s Chief Executive Officer, Greg Hawkins. “Our agreement firmly aligns with our objective of attracting the very best local and international players, all vying for a coveted WSOP bracelet. We are incredibly proud of what we have achieved with the Aussie Millions_ and look forward to featuring WSOP Asia Pacific on our poker calendar in April 2013.”
This marks just the second expansion of the 42-year-old WSOP brand, after the creation of the WSOP Europe in 2007. So far bracelets have only been awarded in Las Vegas, London and Cannes.
Crown’s agreement with the WSOP includes provisions for international television production of the event and is expected to be shown globally on ESPN.
2005 World Series of Poker champion and Crown ambassador Joe Hachem helped inspire a poker boom in his native Australia when he became world champion. “It’s thrilling to think the World Series of Poker is coming to Australian soil. I know first-hand what a life-changing moment winning the WSOP gold bracelet was and how it served as a catalyst for the growth of poker in Australia and Asia. It will be a dream come true to host a worldwide poker event such as this at Crown. I can’t wait.”
The complete schedule for the 2013 WSOP APAC will be released at a later date.
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