The WPT to Hit Asian AirwavesCompany Made Deals With Broadcasters in Macau and Singapore |
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The World Poker Tour's audience just got a lot bigger.
WPT Enterprises announced that it had inked a deal with Macau Cable in Macau and MediaCorp in Singapore to air the WPT.
Macau, which is a Special Administrative Region of the People's Republic of China, has a long history of gaming and just become more attarctive to visitors. The Wynn Macau, a hotel and casino modeled after the Wynn that just opened in Las Vegas, celebrated its grand opening today.
Macau Cable will soon air the first season of the WPT, while MediaCorp, the largest broadcaster in Singapore, will start with the second season.
"These two deals give us a secure foothold in Southeast Asia, along with our deals in the Philippines," said Gary MacKinney, WPTE Executive Director of International Distribution. "With the long history of gaming in Macau and the recent licenses issued to a number of international gaming giants who will build or run major new casinos, this area is only going to get hotter."
The show was already aired in Asia. Regionally, WPTE has an ongoing relationship, established in 2004, with Solar Entertainment to air the U.S. version of the show. Additionally, WPTE has an agreement with the largest integrated media and entertainment company in the Philippines, ABS-CBN Broadcasting Corp., to license and air on its network local staged WPT events.
WPTE also announced that it sold its Professional Poker Tour to Canada's City TV, which will also air the fourth season of the WPT. Recently, it also made deals with Fox to broadcast season one of the WPT to Spanish viewers.
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