Playtech's Poker Revenue Falls 18 Percent In 2012Playtech’s Full Year Results Confirm Decline In Poker But New Licensees Give Cause For Hope |
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Full year 2012 figures from Playtech, owner and operator of the iPoker network, have confirmed poker revenues down by 18 percent to €17.8 million from €21.8 million in 2011.
However the company said the downward trend had been reversed in the third and fourth quarters as a result of “the poker liquidity programme changes made during the third quarter, and Betclic Everest and Betfair joining the iPoker network during the fourth quarter.”
No figures were given for the third and fourth quarter.
It added that, “The international poker market remained challenging throughout the year.
“During the year, as part the phased migration plan, Gala Coral launched on the iPoker network followed by Betclic and Everest who launched on the iPoker.fr and iPoker.com networks and Betfair.com, which launched on iPoker.com and iPoker.es.
“These licensee wins in conjunction with Playtech’s poker liquidity program initiated in August, significantly increase the poker network’s liquidity, which is seen as key to attracting poker players and licensees when choosing a supplier, and supported the on-going improvement in poker performance. In addition, Playtech also introduced a variation of Speed Holdem which increased revenue from cash games.”
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