PokerStars To Launch Sports Betting In 2015Firm To Roll Out Roulette And Blackjack By Year's End |
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PokerStars said Friday that it will soon be rolling out real-money house-banked games on its poker platform, as well as debuting sports betting on the software sometime in 2015.
The firm said that blackjack and roulette will be the site’s first non-poker offerings and will be available to nearly half of PokerStar’s current player base. PokerStars is not currently available to any people within the United States.
PokerStars, which also owns Full Tilt, was bought by Amaya Gaming Group this summer.
Casino games other than poker were launched on Full Tilt earlier this year.
“We thoroughly researched the opportunity and spent a lot of time talking to players and analysing the behavior of our customers on PokerStars.ES and Full Tilt,” the firm said in a statement.
“Those launches have been successful in reactivating dormant customers and extending the value of our existing poker customers. The experience on our poker platforms to-date also shows increases in net player deposits following the addition of casino games and a negligible impact on poker spend. We are confident these games will create more value to our PokerStars site and bolster the core poker offering.”
PokerStars is trying to gain re-entry into the United States via New Jersey or California, but has not yet been able to do so. The firm left the American market in 2011 after its founder was indicted by the federal government. Many predict it will eventually be involved again in the U.S.
Changes to PokerStars haven’t been met without some criticism. Some within the poker community have been unhappy about rake increases recently announced by the company.
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