Two American icons are coming together as the
World Series of Poker and Hershey's unwrap a "Sweet Seats" promotion in April. America's largest chocolate company is offering consumers a chance to win $10,000
WSOP main event entries, along
with other secondary prizes, including travel and accommodations to Las Vegas.
"The number one name in chocolate is now teamed with the number one brand in poker," said
WSOP commissioner Jeffrey Pollack.
Harrah's sweetened the deal by naming Hershey's the official chocolate of the 2007
WSOP. Hershey's will have the right to use the
World Series of Poker name, logo, image, and design when promoting its own products.
The promotion is scheduled to hit in-store displays April through June of 2007 throughout the United States. More than 20,000 units of Hershey's standard bar chocolate products will feature the
WSOP logo and Sweet Seats sweepstakes.
This isn't the first time the Hershey's brand has appeared on a sports product or event. The Hershey Bears hockey team, Hershey Park Stadium, the Giant Center, and the NASCAR Nextel Cup Series also display Hershey's logo.
"We are proud that Hershey has joined our growing family of sponsors," said Pollack.
Look for your chance to win a "Sweet Seat" into the 2007
WSOP main event when promotional products hit national retailer shelves in early April.
