WPT Partners With Largest Indian Poker SitePoker Tour Inks Brand Licensing Deal With Top Indian I-Poker Site |
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One of the world’s most successful poker tours has partnered with an India-facing online poker site in order to cater to the rapidly expanding market in the country.
The World Poker Tour said Thursday that it reached an international brand licensing agreement with Gaussian Networks Pvt. Ltd.’s poker brand, Adda52.com.
Under the deal, the WPT has agreed to license products and services on an exclusive basis in India. Additionally, Adda52.com will have the rights to distribute select seasons of the WPT television library, create WPT merchandise and leverage the WPT brand to secure local sponsorship partners, according to a press release.
The poker site, the largest of its kind in India, will also qualify players from India to participate in select World Poker Tour events held around the globe.
Adda52.com reached 800,000 registered users and hosted India’s first-ever 10 Million INR-guaranteed tournament this year.
“The association with the World Poker Tour comes at a very crucial time in India,” said Anuj Gupta, Founder & CEO of Adda52.com. “There is a poker boom and the Indian poker community is looking for a better tournament experience. With this tie-up, we want the poker community to be exposed to international standards of poker with better structures, well-defined tournaments, and the knowledge the WPT brings to the table.”
Adam Pliska, President and CEO of the WPT, said India is “one of the fastest growing [poker] markets worldwide.”
It has been estimated elsewhere that India’s market is worth $214 million USD. Individual states in the country continue to pass laws favorable to the card game.
The WPT was bought by Chinese firm Ourgame for $35 million in 2015.
“We are currently in negotiations to execute similar partnerships in additional regions, and look forward to expanding the WPT’s global footprint even further,” Angelica Hael, VP of Global Tour Management for the WPT, said.
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