New Jersey Considers Bill Require Gambling Sites To Promote Atlantic City Brick-And-Mortar GamblingState To Tell Casino Operators How To Advertise |
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Officials in New Jersey are getting creative to help save Atlantic City.
New Jersey is considering making it a requirement that state-licensed online gambling sites promote brick-and-mortar gambling as well. The move comes as experts are predicting that half of Atlantic City’s eight remaining casinos could close if voters in November approve casinos elsewhere in the state, likely close to New York City. Gaming win for the Atlantic City casino industry has been cut in half over the past decade, though the market is stabilizing.
According to a press release out of Trenton, the legislation sponsored by Assemblyman Ralph Caputo (D-Essex) was voted out of the Assembly Tourism, Gaming and the Arts Committee on Thursday. The vote was 6-0. The legislation was introduced in mid-February.
“Amid all the new stories and headlines, it is easy to forget that Atlantic City still has plenty to offer as far as gambling, dining, shopping and entertainment,” said Caputo, who chairs the committee. “We should use every opportunity available to promote the casinos still standing and remind potential customers that there is still plenty to see and do in Atlantic City.”
Assembly bill no. 2811 would require each casino licensee that conducts Internet gaming in partnership with its Internet gaming affiliate “to prominently advertise the name of the casino and its Atlantic City property on each Internet gaming website it operates under that license, and to prominently print, display, announce, or otherwise disseminate that name on each form of Internet gaming advertisement conducted by the licensee or its Internet gaming affiliate.”
Additionally, the bill would require state officials to review each licensee’s Internet gaming website and Internet gaming advertisement for compliance.
Online gambling sites in New Jersey saw record revenue of $17 million in May.
According to a report Thursday from the Associated Press, Wall Street analyst Fitch Ratings said that Trump Taj Mahal, Resorts, the Golden Nugget and Bally’s are vulnerable to in-state casino competition. The four closings that happened in 2014 have been blamed on a lackluster economy and casino construction in neighboring states, especially Pennsylvania.
Resorts is the brick-and-mortar partner of PokerStars, the world’s most-played poker site.
Meanwhile, Gov. Chris Christie has signed a rescue package that was formed as a result of a long-awaited compromise in the New Jersey Legislature.
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