In a move that will surely change the online poker market, online giant Yahoo has launched a real-money online poker site at
www.yahoo.co.uk/poker. This is the first instance of an online company the size of Yahoo entering the poker world, but will likely not be the last.
The basis of Yahoo Poker is a partnership with
St. Minver Ltd, and Sweden's
Boss Media AB. St. Minver offers fully managed "white label" gaming services for blue-chip media brands, as well as integrated solutions for European sportsbooks. Boss Media AB develops complete gaming software systems, and boasts the Swedish government's own online poker room at
Svenska Spel as a client. All of Boss Media's sites reside on the ever-expanding European-facing
International Poker Network.
With a massive database of online consumers and a long history of online marketing, Yahoo certainly has the muscle to take a large piece of the online poker pie. Yahoo's success will no doubt be carefully scrutinized by the likes of Google, MSN, and eBay.
For more Happenings in Europe, visit
CardPlayerEurope.com
