Poker Central To Focus On Digital Platforms In 2017TV Channel To Go Off Air Dec. 31, Company Says |
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Las Vegas-based Poker Central has announced that its 24/7 TV channel will end Dec. 31, in a move to focus on the company’s digital platforms.
Poker Central, which is backed by businessman and high-stake poker player Cary Katz, launched its TV channel in October 2015. Though its linear programming live stream will soon be no more, the company’s exciting content will continue to be available on the likes of Apple TV, Amazon Fire TV, Twitch and Roku, among other platforms.
Poker Central president Joe Kakaty said of the decision: “It’s a digital pivot because we saw our millennial audience wanted more content. But they wanted new, original content,” adding that “TV is not going away—it’s just how we’ll work with TV that is going to change.”
Poker Central has established poker pros Brian Rast, Maria Ho, Thomas Marchese, Phil Hellmuth, Daniel Negreanu and Antonio Esfandiari as its ambassadors.
“We’ve been impressed with Poker Central’s reach since day one, especially with the elusive millennial poker fan, whose demo overlaps closely with gamer fans,” Jeff Liboon, Head of Mobile eSports Media and Content at Amazon, said in a statement. “Our team celebrated Poker Central’s media over-delivery at our World’s Collide Gamer & Poker event in Seattle. We are certainly looking forward to expanding our relationship with Poker Central next year.”
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