Las Vegas Casino Operator To Launch Social PokerStation Casinos Will Again Offer Casino Games Over The Web |
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A Las Vegas casino operator is again trying its hand in the online gaming realm.
Red Rock Resorts, which owns and operators Station Casinos, announced last week that Station Casinos will be launching the free-play social casino platform “StationPlay.” The launch is expected in the second quarter of this year.
Station Casinos, which focuses on the locals market in Las Vegas, once had a Nevada platform called Ultimate Poker, but the site closed in 2014 due to insufficient liquidity. A similar business from Station Casinos was also aborted in New Jersey.
The company is hoping StationPlay will succeed in boosting traffic to its brick-and-mortars.
“This innovative application will offer players the opportunity to play—for free—hundreds of their favorite casino games, and the ability to earn [loyalty card] points redeemable at any of Station Casinos’ twenty properties located throughout the Las Vegas valley,” the announcement said.
The British technology firm GameAccount Network is working with Station Casinos on the platform, which will be available on both mobile and desktop.
“We are very pleased to be working with Station Casinos,” said Dermot Smurfit, Chief Executive Officer of GAN. “StationPlay will provide the most authentic gaming offerings available online, designed to bring the thrill of the casino home, while offering guests the same level of superior experience online as you would find at any of Station Casinos’ properties."
Last year was a busy one for Station Casinos’ parent company. Red Rock Resorts acquired the Palms for more than $300 million and began a $115 million upgrade of Palace Station.
The company last week reported 2016 net revenue of $1.45 billion, up more than seven percent compared to the $1.35 billion in sales from 2015. About $960 million of the $1.45 billion was money won from gamblers.
Red Rock Resorts had $155.8 million in net income on the $1.45 billion.
“2016 was a transformational year for Red Rock Resorts, as we successfully re-entered the public markets, completed a refinancing of our credit facility, acquired the Palms Casino Resort and embarked upon a number of operational and capital initiatives to position our business for future growth,” said Marc Falcone, Executive Vice President, CFO and Treasurer.
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