MGM Resorts Partners With Major League Baseball For Gaming Deal

MGM Resorts International has added yet another major sporting league to its roster of partners. In the summer, the Las Vegas-based casino giant inked a deal with the National Basketball Association (NBA), and just last month, became the official partner of the National Hockey League (NHL).

On Tuesday, Major League Baseball (MLB) also jumped into bed with MGM Resorts, announcing a deal to provide MGM sportsbooks with the league’s official enhanced stat feed, as well as MLB intellectual property. The move will allow MGM to offer more in-game betting options.

“We are excited to enter into this historic partnership with MLB,” MGM Resorts CEO Jim Murren said. “We are thrilled to create a new one-of-a-kind fan experience for baseball fans. Combining MGM Resorts’ world class entertainment and technology with MLB data will continue to transform a rapidly changing industry. This partnership further amplifies the significance of our GVC JV, firmly establishing MGM Resorts and playMGM as the market leader in partnerships with major professional sports leagues.”

The league hopes that a more engaging fan experience will help reverse a trend of slipping attendance at MLB games. Attendance has declined five times in the last six seasons.

“We are pleased to partner with MGM Resorts International, a clear industry leader in the sports gaming area, to work together on bringing innovative experiences to baseball fans and MGM customers,” said MLB Commissioner Rob Manfred. “Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan engagement opportunities ahead.”

Financial details of the partnership were not made public, but while the sponsorship deal is exclusive to MGM Resorts, MLB reserves the right to sell their enhanced stats to other gaming operators as well.

MGM Resorts is now partnered with three of the four major U.S. sporting leagues. The National Football League (NFL) has yet to make a similar move, however, MGM has joined forces with the New York Jets.

Additionally, the casino operator also formed a joint venture with Isle of Man-based GVC Holdings to create an online sports betting platform.

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