Bodoglife is the New Bodog

Bodog, which was forced to launch "Newbodog.com" after a judge presiding over a patent-dispute case against the company shuttered Bodog.com, has settled on a new name. The new address is Bodoglife.com.

Here's what Bodog CEO and founder Calvin Ayre wrote to his customers about the change:

As you may know, there have been some changes at Bodog, recently, because of issues related to our domain name. We temporarily released newbodog.com a few weeks ago, but, in an effort to move to a more permanent home, we are pleased to announce bodoglife.com.

We reacted quickly, as we always will, so you can enjoy the hottest site on the Net with no interruption in play.

Hey, the world changes, and if you don't change with it, you get left behind. We've been leading the good times for a long time, and nobody will leave us behind. Full speed ahead.

That said, I hope you'll visit Bodog's permanent new home at bodoglife.com. Although the Bodog address is changing for good, this is the bottom line: At Bodog, it's business as usual. Same great site, just a new Web address.

Last month, a Nevada judge ruled against Bodog and ordered the domain name frozen after no Bodog representatives showed up at a patent-infringement hearing brought against the site by Scott Lewis and his company, 1st Technology, who are seeking $48 million in damages.

Lewis claims that Bodog owes his company money for using technology that the company has patented called "Method and System for Interactivity Transmitting Multimedia Information Over a Network which Requires Reduced Bandwidth."

Bodog countered by launching the temporary "newbodog.com," and then partnered with the Morris Mohawk Gaming Group for operations and marketing of its gaming in North America. Morris Mohawk is currently the director of the Council of Chiefs for the Mohawk Council of Kahnawake, which gamers should find familiar, as the Kahnawake Canadian Indian nation regulates and licenses many of the most popular online gaming companies that service North Americans.

As for the lawsuit, Ayre has repeatedly said that he will not pay Lewis or his company the $48 million.

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