Sports Betting Startup Sold To KeyStarZenSports To Join Forces With Other Betting Tech Firms |
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The online gambling company KeyStar Corp. announced the acquisition of ZenSports’ and Ultimate Gamer’s assets.
ZenSports is a sports betting company that is aiming for peer-to-peer betting. A price tag for the transaction was not disclosed. Ultimate Gamer is an eSports brand focused on competitive live and online eSports competitions. Betting on eSports is becoming increasingly popular.
ZenSports obtained its Nevada gaming license in August 2021. This acquisition of certain ZenSports’ assets does not include ZenSports’ Nevada assets or gaming license, and KeyStar will look to obtain its own Nevada gaming license.
“Together with our net new innovation initiatives, by acquiring both ZenSports’ and Ultimate Gamer’s assets, KeyStar has assembled a comprehensive platform capability that enables both business-to-business and direct-to-consumer offerings within the exciting sports betting, eSports, and fintech/digital currency markets,” according to KeyStar CEO John Linss.
“The establishment of these three pillars represents an opportunity for KeyStar to grow our global business and provide many benefits for both our business and consumer clients. In addition, our leadership team has decades of experience in these industries, and we’re thrilled to have ZenSports’ amazing team join us as we acquire and grow these product lines and solutions.”
Under the ZenSports brand, KeyStar expects to expand its sports betting presence in the U.S. and internationally. The company plans on obtaining both state and international gaming licenses targeted at both B2C operations and B2B licensing opportunities.
KeyStar will host and manage all eSports tournaments under the Ultimate Gamer brand, except for those incorporating sports betting, all sports betting will take place within the ZenSports brand.
KeyStar is leveraging ZenSports’ proven proprietary cryptocurrency payments API and trading exchange technology to create white-label fintech solutions.
“We’re excited to be able to offer enterprises a next-generation fintech solution that should encompass all the best that cryptocurrencies and decentralized finance have to offer,” Linss added.
“We’re excited to be partnering with the experienced and innovative team at KeyStar,” ZenSports’ Co-Founder Mark Thomas said. “The combination of KeyStar’s brands and ZenSports technology provides an innovation platform that we believe will position KeyStar as the entertainment, gaming, and fintech technology leader for many years to come.”