Pechanga Resort Casino Announces Partnership With LA ClippersPopular California Tribal Casino Inks Marketing Deal |
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Pechanga Resort Casino in California announced a multi-year partnership with the LA Clippers that makes it the exclusive tribal casino of the team.
The arrangement comes despite all but certain failure for both sports betting proposals on the ballot next month in the Golden State.
The relationship was unveiled during a recent Clippers preseason game when the Clippers presented a jersey to Pechanga leaders to celebrate the new relationship. The 2022-23 season kicked off Tuesday with a pair of games.
“We’re very excited to partner with the LA Clippers and support our broader Southern California community,” said Andrew Masiel, Sr., President of the Pechanga Development Corporation.
“This partnership will also mean more opportunities for Pechanga’s guests to truly unique events and experiences in L.A. sports. Our Tribe’s roots run deep through Southern California, and like us, the Clippers are committed to using their platform to make a meaningful difference.”
“We’re thrilled to partner with Pechanga Resort Casino and work together to serve our fans and community,” said Clippers Chief Global Partnerships Officer Scott Sonnenberg. “It was an honor to celebrate with them at our preseason game last night.”
The partnership will include community events, Clippers watch parties and in-game promotions, as well as in-arena signage, digital and social media activations, and broadcast integrations.
“Pechanga will showcase its Tribal culture at the Clippers game on Nov. 6 in honor of Native American Heritage Month,” said the announcement.
Pechanga Resort Casino is also a sponsor of the L.A. Angels baseball team, the Los Angeles Rams, the Los Angeles Chargers, SoFi Stadium, the Los Angeles Lakers, and the University of Southern California Athletics. It also holds naming rights to the Pechanga Arena San Diego.
California is widely regarded as one of the most lucrative untapped sports betting markets in the country.
The state is home to more than 80 casinos, which collectively generate more than $9 billion annually in gaming win, according to industry estimates. There are no commercial casinos in California, though commercial sports betting firms have tried to gain entry.
California has the most robust tribal casino industry in the nation.