Industry News: Blue Square and 888 Team UpPan-European Sportsbook Partnership to Launch in New Year |
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In a busy week for 888, the company announced it had entered into an agreement with Rank Group, Plc, owner of Blue Square, to develop a multinational sportsbook offering which complements 888's unified offering of casino, poker, bingo, and backgammon.
888 plans to launch across Europe in the first quarter of 2008, with localized sportsbook offerings being rolled out in several EU countries, including the UK, followed a global rollout program. 888 will cross-sell the sportsbook to its existing global customer base while leveraging its multi-channel marketing engines to acquire new sportsbook customers.
Under the terms of the partnership, Blue Square will manage fixed-odds betting and sports content per region, working closely with 888's country managers on scope, timing, and form of the offering launch and lifecycle management. As part of the partnership, 888 will provide Blue Square with its payment-processing platform, as Blue Square takes its own sportsbook offering to new international markets.
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