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Ladbrokes Launch 3-D Poker Software

UK Bookmaking Firm Introduces State-of-the-Art Poker Client

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Ladbrokespoker.com is set to launch its new 3-D virtual reality poker offering this week. Players are given the option of creating a customizable 3-D avatar with "human-like" movement, as well as being able to talk to others using Voice over Internet Protocol (VoIP).

The new software will be integrated with the existing software, allowing players to choose whichever they wish to use. The new software has interactive tutorials and a practice mode, allowing players to try out the software.

Ladbrokes eGaming Managing Director John O'Reilly said, "This is a major step in the convergence of video gaming technology and online gaming, and we're pleased to be the first leading poker site to go 'virtual'.

"The key development has been to ensure the 3-D virtual software integrates effectively with our existing site to ensure we deliver new 3-D players the Ladbrokes game liquidity. This means 3-D players will have access to all the same tournaments and cash games as existing players."

The new site has been developed with Playwize, a leading UK developer of video games for consoles such as the XBOX, the Playstation 2, and the Nintendo GameCube.

Elsewhere, in a four month trading statement, Ladbrokes said net revenue grew in sportsbook, casino and games but this growth was partially offset by slightly weaker margins and lower poker net revenue in what it described as "a very competitive market."

 
 
Tags: europe