Sign Up For Card Player's Newsletter And Free Bi-Monthly Online Magazine

BEST DAILY FANTASY SPORTS BONUSES

Poker Training

Newsletter and Magazine

Sign Up

Find Your Local

Card Room

 

Harrah's Announces Name Change to Caesars

Officials Say They Are Looking to Increase International Name Recognition

by Kristy Arnett  |  Published: Apr 11, 2008  |  

Print-icon
 

Company officials of Harrah’s Entertainment have announced that the company will change its name to Caesars Entertainment Corporation, pending on regulatory approvals.

According to Harrah’s chairman and chief executive Gary Loveman, the change was made in hopes of increasing the company’s international name recognition as well as to further solidify its reputation as a luxury brand.

Of the 50 casinos worldwide that fall under Harrah’s Entertainment, the Harrah’s name will remain one of the three primary brands. The other two are Horseshoe and Caesars which was acquired by Harrah’s through merger in 2005. Harrah’s is currently the world’s largest casino company by revenue.

 
 
Tags: caesars entertainment,   rsquo,   s entertainment,   entertainment corporation,   casino company,   luxury brand,   harrah,   regulatory approvals,   company officials,   horseshoe,   chief executive,   merger,   casinos,   reputation
 
 
Newsletterbanner Twitterbanner Fbbanner
 
Looking for tips and tricks to win more money at the tables? Check out the free Card Player Poker School
 
 
 
 
Get-it-delivered-240