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PokerTek Dealerless Poker Heading to Atlantic City

Trump Plaza Contracted with PokerTek for an Automated Room

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As long as the New Jersey Casino Control Commission gives its approval, Atlantic City poker players will soon get their first taste of dealerless poker. PokerTek, the maker of the PokerPro electronic poker tables, announced it will install tables at Trump Plaza upon approval of the state’s CCC.

This will be the Trump Plaza’s first poker room, and it will be fully automated and will be located in a prominent spot, steps away from the Boardwalk.

PokerTek has tables in casinos in California, Mississippi, Connecticut, and Arkansas. It also furnishes tables for numerous other countries, as well as for cruise liners.

Revenue for the publicly traded company increased more than 400 percent to $3.2 million in the first quarter of 2008 compared to the same period in 2007. It increased 125 percent compared to the fourth quarter in 2007.

Of the $3.2 million, $1.5 came from recurring licensing and servicing fees, which was a nearly 100 percent increase from the fourth quarter in 2007. The other $1.7 million of first-quarter revenue came from the sales of the company’s World Series of Poker-branded Heads-Up Challenge video game that is being sold to bars, arcades, and restaurants around the world.

Last year, the company signed a contract with a factory in Taiwan to build the machines, and the factory had begun to deliver units to PokerTek in January. In the first quarter, 237 units were sold.

The company currently trades on NASDAQ for $2.40 and its 52-week high was $13.73.