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CryptoLogic Integrates e-Wallet for BetSafe

Betsafe Players Can Now Seamlessly Transfer Between Poker and Sportsbook Accounts

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CryptoLogic, the NASDAQ-quoted gaming software provider, today announced it had completed the integration of its poker site to the eWallet payment system at its partner Betsafe.

Up until now, sportsbook punters and poker players at Betsafe, which joined Cryptologic in January 2007, could not seamlessly transfer funds from one account to the other, but that will change after the successful integration.

Henrik Persson, CEO of Betsafe, which has 70,000 customers from more than 100 countries, said, “The launch of our single wallet is much awaited, and we believe that this integration will have a strong positive effect on all of our products.”

Betsafe now plans to cross-market its poker product to sportsbook users and will step up its poker marketing to boost conversion to the Cryptologic network-backed site.

 
 
Tags: europe