Players Down But Poker Revenue Steady at 32RedHigher Yield Per Player Maintains 32Red.com's Poker Revenues for First Half of 2008 |
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Gibraltar-based online gaming company 32Red.com reported its interim results for the half-year ending June 30, 2008.
The report showed stagnant poker revenues of £0.6 million during the six month period in June 2008 compared to the same period in 2007. This was despite its number of active players dropping from 10,662 in H1 2007 to 8,668 in H1 2008.
Poker yield per player explains how the company’s poker revenue has managed to stay the same despite losing players — it has increased by £7 per player, from £57 during H1 2007 to £64 in H1 2008.
The company hit a record level of gross win for the period with total gaming revenues of £6.6 million, an increase of 26 percent on H1 2007, and 32 percent on H2 2007. Poker represents just 8 percent of total group revenues as it continues to face increasing competition.
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