Online Poker Could Spell Recession for British BookiesLoyalty and Repeat Betting Habits Online Could Have Significant Impact on Growth |
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The International Herald Tribune today said that online poker could make British bookmakers vulnerable to recession 
because it attracts fewer habitual gamblers than traditional revenue generators such as horse racing.
The respected newspaper quotes industry analyst Derren Nathan as saying, "In terrestrial gambling, customers are likely to choose the store in which they gamble on location and on who is offering the best odds," he said. "In online gaming, customer churn" - or customer attrition - "is faster."
It points to the recent flat poker revenues at 888, lower numbers playing at PartyGaming, and a full-year profit warning from Irish bookie Paddy Power as evidence that firms are feeling the pinch in the current negative economic environment.
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