Virgin Online Poker Takes On Italian Market

According to news site Reuters, in a conference on Monday, the chief executive of Virgin games, Simon Burridge, spoke about the UK based group’s plan to take a 5 percent share of Italy’s online poker market within its first year.

Virgin’s online poker saw a soft launch in September with a revenue-sharing partnership with Cogetech SpA. Burridge said, "We are “white labelling” it on the back of Cogetech. It is a lot less expensive. Cogetech does [player] registration and the banking. For Virgin it is just a marketing operation and that is what it does best.”

Since its launch, it has accumulated 8,000 players and aims to take a nice chunk of the Italian market for itself by December while keeping operational costs down via its partnership with the Italian online poker operator.

Burridge added, “After six weeks we are on target to take 5 percent of the market after 12 months. The market is 200 million euros. So by December we are looking to be 10 million euros. We are looking to break-even in five or six months.”

Online poker in Italy has gone from strength to strength since its beginning. Many companies set their sights on the market, such as PokerStars and Playtech. Virgin Games is now carving out its own share of the pie.

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