More Companies Set to Release WPT-Branded Products

Fan of the World Poker Tour (WPT) should keep their eyes open in the next couple of weeks for 14 new products bearing the WPT brand. There are now more than 40 different products being produced with the brand by many different companies in the United States and worldwide.

Some of the new licensed products are:

• Interactive set-top box TV games by PixelPlay
• Poker sunglasses by Oakley
• Poker tables by AMF Billiards
• Aluminum keychain bottle openers by Bev Key
• Diecast trucks by Die Cast Promotions
• Decorative mirrors for bar or game rooms by Head West
• Rolled, rubber-backed washable poker play mat by Imperial Rubber Holdings
• Bedding, towels, and housewares by Notra Trading
• Limited edition artwork by Nostalgia Art
• Barbecue covers by Two Dog Designs

The products aren't just for people in the United States. Last year, WPT Enterprises launched an international licensing campaign with the help of Brandgenuity LLC, a New York-based licensing agency.

In the United States, the WPT has licenses with such marketers as Mforma, United States Playing Card Company, Jakks Pacific, 2K Sports, Radica, and HarperCollins.

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