Card Player Provides Content to Mobile Phone ServiceWAAT Media Reaches More Than 750 Million Phones |
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Card Player had joined with WAAT Media to provide poker content to users of the company's late-night mobile phone service.
WAAT Media distributes images, games, video, and mobile TV to more that 750 million handsets in 60 countries.
Content will include Card Player's live tournament locator and results, play-for-fun poker rooms, and exclusive editorial coverage from leading poker stars in the industry.
"Mobile is the next frontier for Card Player as we expand our domestic publishing and online assets throughout Europe and Asia," said Card Player Chairman and CEO Barry Shulman. "Our partnership with WAAT Media will allow us to leverage their strong carrier relationships and technical expertise to port our exclusive content and applications to the mobile phones of poker fans worldwide."
WAAT Media is available on 14 cell phone providers, including T-Mobile, Eurotel, Vodafone, Mobilkom Austria, and Swiss Com. Its media partners include Playboy, Vivid, and Marc Dorcel Films.