Ladbrokes Launches Online Poker in Italy

Online poker network Microgaming launched its service in Italy yesterday with Ladbrokes Poker the first operator to go live in the market.

The company has received its licence from regulatory body AAMS and is working with local companies to ensure a customised experience for Italian poker players. Negotiations for other Microgaming online poker rooms to move into the now regulated market are underway.

The Italian poker market was the subject of frenzied activity in 2009 as regulation allowed companies to offer tournament poker to players.

Roger Raatgever, chief executive officer of Microgaming, said,“With months to come, we are confident that we have the right resources and alliances to support our operators and help them to succeed. Italy is an important region for the future of gaming in Europe, as it has set the standard for other countries wishing to introduce gaming regulations; it is a crucial gateway for further EU expansion. We remain committed to the Italian market and are keen to play our part in helping our licensees take full advantage of the opportunities that lie therein, and beyond.”

Mattia Nicelli, of Ladbrokes Italia, added, “Drawing on its wealth of global and local expertise, together with its technological prowess, Microgaming has adapted its services in a way that caters to our specific needs, as we compete in the competitive Italian market.”

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