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Cake Poker Signs Deal With Danish Sportsbook

Alliance Will See Companies Market Each Others Products to Existing Clients

by Brendan Murray  |  Published: May 18, 2010

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Cake Poker Network signs deal with Danish sportsbookCake Poker Network has announced a deal with Danish white label sportsbook operator EveryMatrix which will see both companies offer their poker and sportsbook products respectively to each others clients.

Cake Poker recently received a letter of intent from Maltese Gaming Authorities allowing them greater marketing freedom from what is generally regarded as a strong regulatory environment.

Cake Poker’s director of marketing Andrew Turner said, “Not only are Cake and EveryMatrix complimentary from a technological aspect, but we also have different geographic strengths. Cake has been strongest in the Americas but is looking to grow in Europe, whereas EveryMatrix has been strong in Europe but is looking to expand with recent deals in Latin America.”

EveryMatrix operates the business-to-business white label sportsbook OddsMatrix with 20 clients currently while Cake Poker recently upgraded its poker client with a host of new features.

 
 
Tags: Cake Poker Network,   Malta,   EveryMatrix,   Denmark,   Online Poker,   Online Sportsbook,   Andrew Turner
 
 
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