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Unibet Poker Down 17 Percent In 2010

Poker Revenue Falls But Future Looks Brighter For Unibet

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Unibet Plc, owner of Unibet Poker, today announced its financial results for 2010 with poker down 17.3 percent to £20.2 million from £24.4 million in 2009.

Fourth quarter 2010 saw gross winning revenue for poker of £4.5 million compared to £6.7 million in the fourth quarter of 2009 – a drop of 33 percent.

However fourth quarter of 2010 poker revenue was up 12 percent on the previous quarter of 2010.

The company said in its annual report, “For Unibet Poker a strong global promotion schedule drove activity with a new single table tournament schedule and the innovative ‘Santa Box’ promotion. The Unibet Open continues its success as one of Europe’s leading poker tours with the events in Valencia with 361 players participating, and in London with 273 players from all over Europe and as always, strong media coverage.

“Unibet plans, subject to final business assessment of whether resources can better be used in other markets, to roll out poker on the unibet.fr platform during 2011.

The company launched its own Italian poker platform in December 2010 with tournament play available. These will be joined by cash games later in the year.