iPoker To Launch Mobile Poker AppPlaytech Announces Full Year 2010 Results With Promise To Enter Mobile Market in Q2, 2011 |
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Playtech, the Israel-based owner of the iPoker online poker network, today announced its full-year 2010 financial results.
In line with earlier published preliminary results, poker revenue at the company fell 19 percent to €27.4 million from €33.8 million in 2009.
The company said in its annual report that poker revenues were helped, “…by ongoing strength in Italy and the launch of operations in Finland towards the end of the year. Overall, revenues were adversely affected by the closure of the French market and by substantial competition in the offshore segment, where all non-US facing operators suffered declines in market share.
The French poker market subsequently reopened under regulation and Playtech re-entered. “The French poker market remains a fiercely competitive environment as operators look to achieve critical mass in market share,” it said.
“While it will take some time for revenues in that market to recover, the Company believes it has secured the basis of a sustainable business, with a mix of local casino and international operators launched on its platform and growing revenues."
The company also moved into the Finnish market partnering with government agency RAY last year.
Playtech also announced today the launch of a mobile iPoker platform in the second quarter of this year.
The platform will be a browser-based HTML5 application and will support both Apple and Android devices.
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