German Chocolate Producer Sponsors Poker ProOnline Retailer Sponsors German Poker Pro Christophe Gross |
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With poker sponsorship going through a lean period one enterprising German player has landed an innovative deal that could become the model for many future deals in the industry.
Christophe Gross, at 29-years-old, is a modest tournament winner with around €90,000 in live earnings. However the player known as “Crazy Sheep” online will now also be a poster boy for Chocolato.de praline chocolates to a hip, young target group who like to make purchases online.
Managing director of Chocoloto.de, Ronald M.Arndt, admitted the company was taking a bit of step into the unknown saying, “Up to now, we have never used a poker player to endorse our brand [but] Christophe Gross has a huge number of fans who are very active on the Internet. That is also the playground of Chocolato.de.
Chocolato.de offers individually branded pralines to companies and includes Bang & Olufson and Hugo Boss as clients.
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