Unibet Poker Revenue Down 50 Percent This YearPoker Revenue Continues To Slide At Unibet Despite Optimism |
|
Unibet Poker continues to see its poker revenue (reported as gross winning revenue) decline as it slumped 21 percent in the third quarter of 2011 to £3.11 million compared to £3.95 million a year earlier.
The position for the year to date (January to December) looked even more grim with revenue down over 50 percent to £10.1 million from £20.2 million in the same period in 2010 – the company pulled out of France last year.
Poker now makes up just eight percent of Unibet’s gross win revenue compared to 17 percent in the first quarter of 2010.
However the company still appears upbeat about poker saying, “During the third quarter a strong global promotion schedule geared at increasing engagement and number of betting days drove activity with the efficient, effective Gold Rush promotion proving a success which will be repeated during the fourth quarter, and adapted for the annual seasonal Halloween activity.
“Also, the ‘Pocket Card Manager’ was launched whereby players have the facility to preselect which pocket cards they want to play or fold.
“The Unibet Open continues its success as one of Europe’s leading poker tours with the new season continuing in Dublin, attracting many Unibet customers from all over Europe and continued strong media coverage. The Unibet Open Online continues, with two further online events scheduled for the fourth quarter.”
Copyright © 2001-2024
CardPlayer.com. All rights reserved.
