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Poker Royalty Signs Brightest Stars of WSOP

Madsen and Gold Join Poker Royalty Roster

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This year's 2006 World Series of Poker produced several new stars and two of them have signed poker representation deals with Poker Royalty, an agency that represents poker players in the industry.

Joining a star-filled lineup that already includes poker's elite players Daniel Negreanu, Erick Lindgren, Michael Mizrachi, and others, are Jeff Madsen and Jamie Gold. Madsen is the youngest player ever to win a World Series of Poker bracelet, and Hollywood producer Jamie Gold won the 2006 WSOP main event.

Madsen shocked the poker world by making four final tables and winning two bracelets in his first WSOP performance. Agents at Poker Royalty quickly helped this upcoming poker star negotiate a deal with online poker giant Full Tilt.

According to Chris Porter, Poker Royalty's director of corporate marketing, Madsen's signing with the agency is a perfect fit for the young star. "We look forward to bringing Poker Royalty's breadth and depth of domestic and international resources to our relationship with Jeff," said Porter, "and we are excited by the prospect this partnership has to offer."

Gold, who trumped a field of over 8,000 players on his way to poker fame and $12 million, also realized the merits of signing with an experienced agency, as Poker Royalty negotiated a deal for Gold with Bodog.com that includes player representation and a television production deal with the online site.

According to Poker Royalty CEO and President Brian Balsbaugh, Gold's deal will help the champion with many upcoming poker-related marketing opportunities. "As the reigning world champion, Jamie will have a tremendous number of sponsorship, licensing and appearance opportunities available to him," said Balsbaugh. "Our team is ideally situated to capitalize on these opportunities and maximize the revenue available to Jamie away from the table."