bwin.party Poker Revenue Down Three PercentFirst Quarter Revenue Falls At Gambling Behemoth As Marketing Strategy Shifts |
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bwin.party poker revenue in the first quarter of 2012 fell three percent to €52.2 million from €54 million a year earlier.
Average daily poker revenue was up one percent compared to the final quarter of 2011.
The company said it had shifted its marketing strategy to, “Reduce our reliance on third party affiliates in poker, a number of which were delivering large numbers of players to our sites that were only marginally profitable."
It went on to state, “Having adjusted our player marketing activities in 2011 away from high volume but low value affiliates towards direct marketing, average daily players fell 15% year-on-year to 96,700 (2011: 113,300), a 1% decline versus the previous quarter.”
As a result player quality improved and yield per active player day increased by 11 percent to €5.9 from €5.3 although average daily revenue fell four percent to €573,000.
Overall total revenue at the company, which offers sports betting, bingo and casino games, was up one percent to €215.9 million
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