IGT To Give 1 Million In Play Chips In New DealCompany's Buy of DoubleDown Used For Partnership With Hard Rock |
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Registering for free poker via the website of Las Vegas’ Hard Rock Hotel and Casino will net you 1 million in play-money chips. The hope for the brick-and-mortar and International Game Technology, which will provide the platform, is that it will soon entice you to get out into the real world and gamble for real money.
IGT, which specializes in providing slot machines all around Sin City, will utilize the technology of DoubleDown Casino — a Facebook application that it bought in January 2012 for $500 million. The deal with Hard Rock is IGT’s first land-based relationship of this nature in Las Vegas.
“[The casino] is giving players more entertainment, even when they’re not on the casino floor,” an executive at IGT said in a company press release. The deal was called a “rapidly growing revenue sharing relationship” that provides “an advantageous opportunity to deliver targeted marketing messages to […] customers.”
DoubleDown boats 5.2 million “monthly users.” In addition to poker, it offers other games such as slots, roulette and black jack. According to DoubleDown’s terms of use, its games “do not replicate the odds of winning or the payouts of similar games found in casinos.”
DoubleDown allows you to play for free, and also allows you to buy virtual goods and monies with “real world money.” However, you can’t withdraw or redeem stuff.
According to the Las Vegas Review-Journal, IGT has similar deals with a few other casinos in the region. The company has been issued a license for real-money online poker in Nevada, but that activity is still being hashed out through the state’s regulatory process.
The Hard Rock is owned by Canadian real estate firm Brookfield Asset Management.
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